SpaceSonology

The evolution of in-store radio: Milano Music Week 2020

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Ola Sars and Paul Stuarts presentation starts from 44:00. 

Summary: 
– The global music market is transitioning onto the streaming model.
– B2C has lead the wa with 347 million paying subscribers worldwide 2019, projecting > 1 Billion EoY 2030 (3x).
– B2B is yet to follow B2C, but Soundtrack us now the market distributor, driving B2B transition into streaming.
– Opening up a $20 Billion B2B market opportunity, where Soundtrack is leading the way. 

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