Audio Marketing for Hotels, the latest report from Rightsify outlines the different ways’ audio can be used to generate revenue for hotels, in addition to amplifying its brand message and improving the guest experience.
Having a sophisticated audio marketing strategy is important for hotels in the modern era to differentiate their brand and to create a unique and one of a kind experience. It’s also a way to directly generate revenue by creating an environment that leads to more impulse purchases and creating upselling and promotional opportunities through innovative messaging.
What is Audio Marketing?
Audio Marketing, also known as audio branding, is the practice of marketing your business through sound. Whether its custom music, on-hold messages, voice marketing, or acoustic specs. Any function that represents your brand through sound is Audio Marketing.
With Audio Marketing, there are three key attainable goals:
– Improve the guest experience
– Amplify your brand message
– Increase revenue
Studies repeatedly back up how audio can lead to direct revenue increases for hotels. Whether that’s with custom background music for the bar and restaurant or on-hold messages that are targeted towards your guests that increase restaurant reservations, spa services, or tour and event related revenue.
The main components of Audio Marketing outlined in the report are:
– Custom Music
– On Hold Music/Voice Marketing
– Branded Music
– Media Music
Three direct actions here that you can take today to utilize Audio Marketing for your business that can lead to increased revenue and business growth:
– Your Music: Whether you are a retail store, restaurant, café or hotel, playing music that fits your brand is of great importance. In addition to branding though, it can also lead to increased sales.
For example, if you are serving drinks or have high-priced goods, it is better to play slow music. If you are looking fast turnover then upbeat music makes more sense.
– Your Messages: When people call your business and get put on hold what kind of impression are you making? And what is your message?
Even if you rarely put your callers on hold it is important to have a message. Whether it’s for informing your customers or marketing offers, services and promotions, this is free advertising for you, direct to your customer. Make it count.
– Your Voice: In addition to your on-hold message, what is your brand voice? Does it represent who you are? A generic ‘Thank you for holding’ recording doesn’t cut it these days, it makes your brand look robotic and bland. Find a voice artist that can communicate your business well and resonates with your customers